about affinity

Let’s be honest – you didn’t start your business to get caught up in the day-to-day grind.

I’m here to make sure you don’t have to.

I’m Lani and I’m the founder of Affinity Management, where high-level virtual support meets real-world business leadership. With over 20 years of experience running teams, opening multi-million-dollar projects, and building systems that scale, I know how to take chaos and turn it into order – fast.

At Affinity Management, I offer more than just virtual assistance – I provide comprehensive support designed to help businesses stay organised, efficient, and thriving. My services cover everything from admin and content creation to systems, data, and business management.

I’ve worked across hospitality, construction, and recruitment, leading teams, delivering results, and creating structure where it’s needed most. Now, I use those skills to support business owners, startups, and growing teams who need a trusted partner to handle the moving parts of their operations – so they can focus on leading, scaling, and succeeding.

I started Affinity Management because I saw how many businesses were held back by time-consuming tasks and disorganised systems. My approach isn’t just about ticking off tasks – it’s about bringing structure, clarity, and momentum to your business.

No two businesses are the same – and that’s exactly why I don’t take a one-size-fits-all approach. Whether you need a little support or a lot, I adapt to your workflow, step in where I’m needed most, and help you run things better.

A woman with brown hair pulled back, smiling, stands confidently indoors, wearing a navy blazer and black top, with a cozy, modern restaurant or cafe background featuring green plants, warm lighting, and wooden tables.

“When you delegate the small things, you make space for the big things.”

Our Story

Affinity Management was started to support growing service-based businesses who are ready to take things to the next level, but need the structure, clarity, and organisation to get there.

This isn’t about ticking off a to-do list. It’s about becoming part of the engine that helps your business run better, feel calmer, and scale with confidence.

If you’re building something great, you shouldn’t have to do it alone.

Let’s lay the foundation for growth – together.